Top Colleges in Gandhinagar 2025: Children's University Complete Guide (Last Date, Cutoff, Placements, Ranking, Process, Criteria, Syllabus)

PhD in Marketing is a full-time doctoral program that lasts three to five years. This is a professional degree that prepares students to teach and do research through a variety of courses focused on theoretical aspects of marketing.

In this course, students will explore quantitative models in marketing literature and learn how to analyze and assess existing models. Students are extensively focused on challenges such as research design, measurement and scaling, and data collection. This field teaches areas such as marketing models, statistics, research technique, marketing and public policy marketing theory, and so on.

Admission to this program will be determined by the candidate's performance in the entrance exam, followed by a personal interview round conducted by the college. To be eligible for this course, students must have a Master's degree in a related discipline from a recognized university.

After completing the PhD in Marketing study, students have numerous job prospects in India and overseas. Students will be able to work as a Brand Manager, Market Research Analyst, New Product Manager, Teacher & Lecturer, Marketing Communications Leader, and so on in fields such as Marketing Firms, Management Companies, and multinational corporations. The average pay provided to a PhD in Marketing holder ranges between INR 2,00,000 and INR 10,00,000, although this might vary depending on experience and other factors.

PhD in Marketing Highlights

What is PhD in Marketing about?

The PhD in Marketing program's information and details are provided here.

1. This program is meant to help students become active members of the academic community.
2. This course emphasizes computer-based approaches to multivariate statistical analysis, teaching students statistical techniques such as data reduction, classification, and hypothesis testing.
3. This course focuses on the increasingly significant topic of behavioral marketing.
4. In this course, students will learn how to compile data using a variety of platforms, allowing them to address statistical issues that arise when tracking consumer activity.
5. Microeconomics, consumer behaviour, and data analysis are some of the most prevalent courses available to PhD in Marketing  students.

Why pursue a PhD in Marketing?
The goal of earning a PhD in Marketing will be determined by each individual's aspirations and goals. Some of the benefits and rewards of taking a PhD in Marketing degree program are listed below:

1. This curriculum requires a significant investment of time and money; your dedication will pay off when you choose between numerous potential career choices.
2. As such, you will be in charge of preparing the next generation of marketers; those who will work in marketing or pursue a doctorate.
3. This is a wonderful opportunity for students who are passionate about marketing and want to share their knowledge with others.
4. If you prefer to focus on advanced market research and survey analysis, a PhD in Marketing education can prepare you for a research career in non-profit organizations, government agencies, or the commercial sector.
5. Positions in this profession offer less flexibility in terms of research topics, but they typically pay better wages than academic jobs.
6. As a top-level marketing researcher, you will satisfy your natural curiosity about any marketing topic, such as target demographics, social influence, and consumer behaviour. As you conduct and publish research, you will influence the actions of other researchers, marketers, consumers, and policymakers, advancing the field of marketing as a whole.

What is the Admissions Process for PhD in Marketing?
The PhD in Marketing Admission Process may vary depending on the norms and regulations of the relevant university. Some universities admit students to PhD in Marketing programs depending on their performance in the master's degree program. Some of India's leading universities opt to hold entrance tests to admit qualified candidates.

The admission methods used by Indian universities for admission to PhD in Marketing are listed below.

Merit-based admittance


Colleges offering PhD in Marketing programs provide admission to students based on their graduation marks.

Entrance-Based Admission

The steps for entrance-based admission are listed below:

1. Registration: Students must register for the entrance test by entering their email address, mobile number, and password, after which a login id will be generated.
2. Filling out the application form: When creating a login ID, candidates must input all of the essential information correctly.
3. Document uploading: In this step, candidates must upload the required papers such as their portrait, signature, ID proof, Class 10 and 12 certificates, Bachelor's degree, Master's degree, and so on.
4. Application Fee: After submitting the required documents, students must pay the applicable application fee online.
5. Admit Card Issuance: The admissions authority will issue admit cards to qualified students based on the information they have supplied.
6. Entrance Examination: After receiving the admission card, the exam dates will be announced by the various organizing authorities. To be admitted, candidates must first take and pass an entrance exam.

What are the PhD in MarketingEligibility Criteria?
A student must be eligible to pursue a specific course. The eligibility requirements for the PhD in Marketing course are as follows:

1. The student must get a Master's or MPhil degree in marketing.
2. He or she must obtain a minimum of 60% of the total grades from any accredited university.
3. Clear cut-off marks in the entrance examination are the primary criteria for admission into this degree.
4. In addition, students must perform well in the Personal Interview stage.

Which are the most popular PhD in Marketing entrance exams?

There are numerous national and state-level entrance tests for admission to the PhD Marketing program. The following are some of the most popular PhD in Marketing entrance tests.

1. GATE: GATE is a national-level exam administered jointly by the Indian Institute of Science and IITs to choose applicants for PhD degree positions or lectureships at Indian institutions and colleges.
2. UGC NET: The National Testing Agency administers this exam on behalf of the University Grants Commission. Qualified candidates are admitted to several doctoral-level courses. This test is also used to determine eligibility for the JRF or Assistant Professor position in colleges and universities.

How Do I Prepare for a PhD in Marketing Entrance Exam?
If a student wishes to pursue a PhD in Marketing course, he or she must pass the entrance exam. While preparing for the PhD entrance exam, students should keep in mind the following important tips so that they can properly prepare for the exam and pass the qualifying examination with good scores.

1. Practice: Consistent practice is essential for preparing for a PhD in Marketing degree. Make time every day to practice all you learned in class. If you are studying correspondence, try to devote more time to practicing all of the problems and derivations.
2. Revision: Reviewing past year's question papers can help you grasp the question paper pattern and the various types of questions. Question papers provide valuable insight into various types of questions.
3. Follow reference books: Checking out various reference books will help you learn numerous strategies to solve the problem quickly. Continue to refer to different books until you feel comfortable with one.
4. Feedback: Receive quick feedback on every item you learn as well as each practice exam you take, as this combined analysis will assist your expert trainer in identifying problems in your learning method and suggesting solutions.

What is the syllabus for a PhD in Marketing?
Although the PhD in Marketing degree syllabus differs each college, it generally comprises of a few similar core courses that students can choose based on their preferences.

SEMESTER 1

Marketing Models

Marketing Models

Theories in Consumer Behaviour

Advances in Retail Management

Research Methodology

SEMESTER 2

Brand and Product Management

Reading Seminar in advertising management

Supply Chain Management

Marketing and Public policy

Statistics

What are the job prospects and career options after obtaining a PhD in Marketing?
After earning a degree in this profession, a candidate can pick from a variety of work opportunities. They will be able to easily work for the government, business companies, and a variety of other industries. They can also opt to work as professors or lecturers in colleges and universities.

1. PhD in Marketing graduates can work in academic institutions as well as high-level research and development jobs in industry and other organizations.
2. PhD holders in marketing pursue positions in a variety of industries, including Professor, Brand Manager, Marketing Manager, Marketing Executive, and Deputy Manager.

FAQs

Ques. I intend to pursue a PhD in Marketing from the United States. Will there be good career opportunities after that?

Ans. There are many different types of occupations for PhD in Marketing graduates, including teaching, research, large, small, private, religious, secular, and a few corporate positions.


Question: How useful is pursuing a PhD in Marketing program?

Ans. It is useful if you wish to pursue an academic career, work in education, or work as a consultant on research-related projects for marketing consulting organizations.

Que Which is more necessary for a PhD in Marketing (with a concentration on Consumer Behaviour) course: verbal or quantitative GMAT score?

Ans. Positions in this profession offer less flexibility in terms of research topics, but they typically pay better wages than  academic jobs.